The University of Iowa

Strategic Plan 2021-2026: Stakeholder Analysis Template

Strategic Plan 2021-2026: Stakeholder Analysis Template

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Stakeholder Management Levels


  1. Awareness 2. Understanding 3. Buy-in 4. Ownership

Aware and has sense of appreciation for the change/project. Provide information to inform of minor impact

Understands the rationale and internalizes the implications of the change for the organization (e.g., new process) and for the individual (e.g., new

Agreement with the concept and implementation path. Willingness to shift behaviors, develop and use new skills and approaches

Ownership for the success of the effort/project. Willingness to invest and make decisions according to desired outcomes


Need them to be aware of the program/project events and/or status

Need their participation in program/project events

Need their support to move forward

Need them to act to move project forward


Provide broad-based communication

Enable them to participate in focus groups, working sessions

Assign responsibilities to people in their areas: Enable them to validate team output

Make them accountable for execution in their area


Communication effectiveness

Level of participation; quality of feedback

Take responsibility for implementation: Meet milestones & commitments

Monitor/maintain execution; ensure people are effective in new roles



Stakeholders (examples listed below, personalize for your organization/department)

Involvement level in Plan Design (Awareness, Understanding, Buy-In, Ownership)

Involvement level in Plan Implementation

(Awareness, Understanding, Buy-In, Ownership)

Method of involvement

(participation on committees, reviewing and commenting, etc.)

Best modes for communicating with this stakeholder group

Cabinet, Deans, Shared Governance


Path Forward Steering Committee


Path Forward Work Groups








Board of Regents


State or National communities (legislators, granting agencies, etc.)