The University of Iowa

Achieving Distinction 2000:
The Use of Targets in Implementing the Strategic Plan of The University of Iowa

Report to the Board of Regents
May 22, 1997

Contents

Introduction

Goal 1: Comprehensive Strength in Undergraduate Programs

Goal 2: Premier Graduate and Professional Programs in Significant Number of Areas

Goal 3: A Faculty of National and International Distinction

Goal 4: Distinguished Research and Scholarship

Goal 5: A Culturally Diverse and Inclusive University Community

Goal 6: Strong Ties Between the University and External Constituencies

Goal 7: A High-Quality Academic and Working Environment


The Use of Targets in Implementing Achieving Distinction 2000 at The University of Iowa

May 22, 1997

Mary Sue Coleman
President

Introduction

On December 17, 1996, the Iowa State Board of Regents approved Achieving Distinction 2000, The University of Iowa’s strategic plan for 1995-2000, as enhanced by the 1996 addition of sections on Core Values, Indicators of Progress, and Strategic Focus Areas. In approving the plan with its 1996 enhancements, the Board asked that the University sharpen the section in Indicators by attaching "Targets" where appropriate. After campus-wide consultation and further informal discussions with the Board President and Board Office in January-April 1997, the University has refined its Indicators and divided them into two types: (1) "targeted" indicators, those quality-related measures which can be associated with time-specific numerical objectives, and (2) "progress" indicators, additional points of reference which cannot be set at pre-determined levels but are useful in tracking the institution’s direction and rate of improvement. The proportion of undergraduate credit hours taught by tenured or tenure-track faculty in undergraduate colleges, for examples, has a clear bearing on the quality of undergraduate education; thus in setting a target percentage, the University should be able to assess qualitative improvement by a quantitative gauge. By contrast, it would be inappropriate for the University to set numerical targets for usage of special support and student disability services, or for attendance at Haunter events, but these data are followed so that we can monitor year-to-year variations, anticipate future trends, and assess our progress in serving a diverse community and creating a high-quality working and learning environment.

The two types of indicators, in that they attach numerical data to non-numerical goals, share a common limitation: rather than measuring quality directly, they register indirect and collateral evidence of certain narrowly defined aspects of quality. The progress of an institution as complex as The University of Iowa cannot be charted in spreadsheets alone, nor can any single set of measurements be made to apply equally to all parts of the organization. Moreover, it is beyond the scope of even the most sensitive numerical indicator to capture non-quantifiable, yet profoundly significant, signs of improvement in an academic institution that aspires to excellence. A great university is marked by a continuous increase in the vigor and dynamism of its intellectual community, as evidenced in an unrelenting and never-ending pursuit of knowledge and a constant growth in the courage to face truths, including those truths that may be difficult to accept. For The University of Iowa, the most meaningful indicators of quality are written in the enriched lives and expanded horizons of our students and in the value of the scholarship and services that we extend to others.

Both "targeted" and "progress" indicators are to be monitored and reported annually, with 1995-96 as the baseline year and 2000-1 as the target year. Although it is unlikely that progress will occur in evenly spaced annual increments, trend lines established by annual measurements should facilitate analysis of the direction and rate of change. Together, the two types of indicators will provide a revealing, if incomplete, series of snapshots of The University of Iowa that should help us see where we stand in relation to our goals. Most important, this annual exercise will serve as a keen spur to our individual and institutional self-improvement.

[Return to top of page]

Targeted and Progress Indicators for Institutional Goals
Base Year, 1995-96; Target Year, 2000-01

Goal 1: Comprehensive Strength in Undergraduate Programs

TARGETED INDICATORS:

1:1 Percentage of students graduating in four, five, and six years.

Target 1A: Increase 4-year graduation rate from 32.6% to 40%. (Chart)

1:2 Number of National Merit Scholars and high school valedictorians in the freshman class.

Target 1B: Increase the number of National Merit Scholars from 24 to 50, and the number of high school valedictorians from 123 to 160. (Charts)

1:3 Participation by undergraduates in scholarship/creative activity and individual development programs.

Target 1C: Increase undergraduate participation in the Honors program from 3130 to 3500; in the Study Abroad program from 323 to 500; in Cooperative Education from 959 to 1200. (Chart)

1:4 Percentage, by discipline, of undergraduate credit hours taught by tenured and tenure-track faculty; percentage of senior tenured faculty in undergraduate colleges who teach at least one undergraduate course per year.

Target 1D: Increase percentage of undergraduate credit hours taught by tenured/tenure-track faculty from 56.3% to 60%; increase percentage of senior faculty teaching undergraduates, in undergraduate colleges, from 75% to 80%. (Charts)

1:5 General assignment classrooms with access to computers and multimedia presentation equipment.

Target 1E: Increase number of technologically-equipped classrooms from 22 to 100. (Chart)

PROGRESS INDICATORS:

1:6 Reputational rankings; national surveys.

Progress: Track "best value" ratings in national magazine annual college guides.

Progress: Track reputational rankings of selected undergraduate programs in national college guides.

1:7 Student rankings of perceived quality of instruction (surveys, evaluation forms).

Progress: Institution-wide samplings; rating systems within departments.

1:8 Placement rates.

Progress: Encourage more colleges and programs to gather data on placement of graduates. (Chart)

[Return to top of page]

Goal 2: Premier Graduate and Professional Programs in a Significant Number of Areas

TARGETED INDICATORS:

2:1 Quality of entering students; program competitiveness; ratio of applications to admissions to acceptances.

Target 2A: Raise quality of entering students from mean Graduate Record Examination composite (V+Q+A) score of 100 points above national mean to 130 points above national mean; increase mean GPA of entering students from 3.28 to 3.35. (Charts)

2:2 Time to completion of graduate degree programs.

Target 2B: Decrease overall median time to completion of Ph.D. degree from 7.8 to 7.0 years. (Chart)

PROGRESS INDICATORS:

2:3 National Research Council Ratings by discipline; rankings in national magazine guides to graduate and professional programs.

Progress: Consistently high rankings; placement in top tier of public universities.

2:4 Performance on professional qualifying/licensing/certification exams.
 

Progress: Scores above national average in all appropriate disciplines. (Chart)

[Return to top of page]

Goal 3: A Faculty of National and International Distinction.

TARGETED INDICATORS:

3:1 Number of faculty (annual and lifetime) elected to national scholarly academies or receiving any of a specified set of high prestige career awards.

Target 3A: 20 members of national academies (base: 12). (Chart)

Target 3B: 50 high-prestige national awards (base: 43). (Chart)

Target 3C: 170 faculty members on national peer review boards (base: 150). (Chart)

PROGRESS INDICATORS:

3:2 Number of faculty receiving external recognition for excellence in teaching.

Progress: Improve tracking of external teaching awards.

3:3 Annual/lifetime number of faculty receiving Fulbright, senior Fogarty, and other international awards.

Progress: Improve tracking of Fulbright and other international awards.

[Return to top of page]

Goal 4: Distinguished Research and Scholarship.

TARGETED INDICATORS:

4:1 Amount of external funding for research received by the University; number of proposals submitted and percent awarded; percent faculty with external research support.

Target 4A: Increase external funding for research from $198 million to $250 million. (Chart)

Target 4B: Increase proposals for external funding from 2427 to 3000 annually. (Chart)

Target 4C: Increase percentage of faculty receiving external support from 27.6% to 33%. (Chart)

4:2 Number of faculty publications and citations of publications in comparison with national disciplinary averages.

Target 4D: Increase annual publication index in all relevant disciplines by 15% (1.0 additional publication per faculty member); increase citation index by 10% (3.5 additional citations per faculty member). (Base: 6.5 publications; 33.8 citations).

4:3 Number of intellectual property disclosures by members of the faculty (in appropriate disciplines).

Target 4E: Increase annual intellectual property disclosures from 74 to 90. (Chart)

PROGRESS INDICATOR:

4:4 Library rankings.

Progress: Maintain overall library ranking in top 20 among public universities.

[Return to top of page]

Goal 5: A Culturally Diverse and Inclusive University Community

TARGETED INDICATOR:

5:1 Retention statistics for underrepresented students, faculty, and staff.

Target 5A: Increase minority representation among students from 9.2% to 12%, among tenured and tenure-track faculty from 11.3% to 13%, among merit staff from 4.6% to 5.3%, and among professional and scientific staff from 4.6% to 5.5%. (Chart)

Target 5B: Increase female representation on the tenured and tenure-track faculty from 22.2% to 25%, and increase female representation in executive, administrative, and managerial positions from 29.6% to 32%. (Chart)

PROGRESS INDICATORS:

5:2 Reports on satisfaction surveys from selected constituencies.

Progress: Conduct biannual surveys and track results.

5:3 Number of students served by special support and student disability services.

Progress: Monitor usage of these services.

[Return to top of page]

Goal 6: Strong Ties Between the University and External Constituencies

TARGETED INDICATORS:

6:1 Annual private support reported by UI Foundation.

Target 6A: Increase number of annual contributors from 44,000 to 50,000. (Chart)

6:2 Non-degree-seeking enrollments in on- and off-campus educational activities.

Target 6B: Increase number of non-degree-seeking enrollments from 2448 to 2800. (Chart)

6:3 Off-campus cultural programming via the Iowa Communication Network.

Target 6C: Increase sites served by Hancher programming via the ICN from 0 to 30. (Chart)

6:4 Annual patient visits to UI health sciences centers.

Target 6D: Increase annual patient visits to UI health sciences centers from 701,900 to 750,000. (Chart)

6:5 Mean monthly news citations of UI activities.

Target 6E: Increase mean monthly news citations of UI activities from 74 to 85 in national print media and from 51 to 60 in national broadcast media. (Chart)

PROGRESS INDICATORS:

6:6 Reports on satisfaction surveys among Iowans, both alumni and non-alumni.

Progress: Conduct biannual satisfaction surveys among Iowans, boh alumni and non-alumni.

6:7 Annual attendance at a specified set of cultural, scholarly, and athletic events.

Progress: Track attendance at Hancher and other events and cultural attractions

6:8 Number of faculty/staff appointments to state/national/international service panels.

Progress: Encourage departments to report faculty appointments to service panels to Deans; establish University-level baseline.

[Return to top of page]

Goal 7: A High-Quality Academic and Working Environment

TARGETED INDICATORS:

7:1 Annual campus safety statistics, compared to national averages.

Target 7A: Rank in best four among 17 comparable universities for each of 10 campus community safety statistics. (Base: best four in 5 of 10.)

7:2 Annual building renewal statistics.

Target 7B: Eliminate all substantial deferred maintenance and obsolescence of general-fund-maintained facilities by meeting national building renewal funding norm of 1.0% of building’s value. (Base: 0.623%.) (Chart)

7:3 Annual faculty/staff development opportunities.

Target 7C: Increase number of staff members participating in professional development programs from 2907 to 3900. (Chart)

Target 7D: Increase faculty development opportunities from 124 to 150, and increase faculty participating in Technology-based Teaching Initiative from 0 to 300. (Chart)

PROGRESS INDICATORS:

7:4 Satisfaction surveys among faculty, staff, students, patients and visitors.

Progress: Conduct biennial surveys of seniors and sophomores; annual surveys of UIHC patients; biennial or triennial surveys of faculty and staff.

7:5 Annual reports of Ombudsperson and Office of Affirmative Action.

Progress: Monitor number of complaints/problems, number satisfactorily resolved, and time to resolution. Where appropriate, include data from the Office of the General Counsel.

[Return to top of page]

UI Dome Return to The University of Iowa home page


Last updated on September 19, 1997